Israeli businesses need your support now.
#BUYBLUEANDWHITE
We are a collective of Israeli brands that came together after the October 7 terrorist attack on Israel. The Israeli economy is in deep distress due to the ongoing war.

We are all companies that are engaged with helping communities that have been effected by the terrorist attacks and the ongoing war. We encourage you to support the Israeli economy by buying Israeli made products.

Meet the Blue & White Team


Michael Azoulay
Co-Founder & Co-CEO at FRÉ

Mickael Bensadoun
Co-Founder & Co-CEO at FRÉ

Sharon Rabi
DAFNI Founder

Ori Lehavi
CEO and Creative Director at Daniella Lehavi

Moty Fridman
-417 founder

Eyal Drori
Agur Winery Partner & Winemaker

Elad Katz
Agur Winery Partner & CEO

Golan Flam
Founder & Winemaker

Gilad Flam
Founder & CEO

Eli Gilbert Ben-Zaken
Domaine du Castel Founder & Winemaker

Asaf Paz
Vitkin Winery Co-Owner & Winemaker

Moshe Marie
NAOT Global CEO

Tal Pelter
Pelter Winery Founder & Winemaker

Ido Tamir
Ptora CEO & owner

Sharona Romano Lazar
EcoLove Founder and CEO

Ginat Moyal
HOTCROWN-Founder and CEO

Ido Magal
Founder at LAVIDO

Shon Spector
Co-founder at DÉ ROCOCO

Dudi Peled
Moraz Group

Aya & Nir
Cheha Co-founders